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Monday, December 10, 2007

iliketotallyloveit on the 2nd position in Germany

Jochen Krisch of the German ecommerce blog Exciting Commerce took Blognation's Markus Spath's article "The 100 Most Popular Web 2.0 Sites From Germany" and used it to compile a list of Germany's most successful (social) shopping sites. It turns out that we are on the 2nd rank right behind the world-famous Spreadshirt. Pretty nice to look at, but it's only based on how often a service has been bookmarked on del.icio.us. Spath says
(...) it is hard to find significant metrics for measuring the popularity of sites, it’s even harder to access reliable data for any metric for all sites. Going with del.icio.us is straightforward, but not necessarily an indicator for a large number of active users, traffic or economic potential.

Sites which are available in English do have a competitive advantage at del.icio.us compared to sites which are in German only. Sites which have been around for a while have an advantage compared to services which launched this year or a few weeks ago. A few of the most popular sites in this list are useful and focused but rather smallish tools which attracted a lot of bookmarks because they made it on del.icio.us’ hotlist. The list misses a few popular or interesting services, but overall the heuristics works fine.
You can always argue what statistics like this are good for - check Read/Write Web's write-up on the statistic - but at least they help you to get of your bed on a gloomy morning like the one we had today.

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