Jens of the Australian site BlogCampaigning.com wrote this interesting story about us and Wired Magazine’s editor-in-chief Chris Anderson’s theory about “The Long Tail“:
"This confusing internet: Not only defies it traditional marketing approaches but it also leads to the slow and inevitable death of blockbusters. Instead we can witness a fragmentation of tastes that justifies the existence of services like ebay (and pretty every other successful website of the last ten years or so. . . ). […]
In his classic The Long Tail, Chris Anderson argues that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough. […]
Combine this thought with social bookmarking and you have the German start-up iliketotallyloveit.com."
So we sat down and had a look at our statistics to check if he is right. Well, he is in some ways. The most loved products are largely blockbuster products, but the following diagram illustrates that outgoing links are more evenly distributed. A lot of people are voting for the MacBook Pro, but don’t click on the link to the shop. It is the niche products that have the same number of outgoing links as the big company’s goods (and it’s not that no one clicks on the links to the shop for any product ;-)).
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